Experience

Conill Saatchi & Saatchi, LA - Associate Creative Director > Creative Director > VP, Creative Director - 2017 - 2024

Led creative teams and collaborated closely with other departments and client-appointed multicultural partner agencies to develop creative concepts, present to executive stakeholders, and execute successful 360 campaigns.

  • Worked hands-on with my teams and close to the strategy, media, social, and accounts team to make sure the strategy, ideas, and executions aligned with the goals of each project.

  • Worked close to clients to better understand their needs and tailor the work that ultimately delivered results.

  • Was part of the team that worked on the RFP process that ultimately won the Dignity Health account.

Clients: Toyota, T-Mobile, Crest, Denny’s, Nationwide, and Fidelity.

DKP, Miami - Regional Co-Creative Director - 2016 - 2017

Led teams in the development and execution of marketing campaigns targeting the Hispanic market in the U.S. and led advertising initiatives throughout Latin America, where Delta Air Lines operates in partnership with local airlines.

Clients: Delta Air Lines and Alamo Rent-a-Car.

Bravo Y&R (Now VMLYR), Miami - Sr. Copywriter > Associate Creative Director - 2013 - 2016

Collaborated closely with creative directors and cross-functional teams to develop and execute impactful 360 marketing campaigns for AT&T, Coors Light, and Wendy's targeting the Hispanic market, and regional campaigns for Dell and FedEx across multiple channels.

·       Additionally, I partnered with other agencies in the network to support the development and transcreation of campaigns for the Hispanic market.

Clients: Wendy's, AT&T, Coors Light, Dell, FedEx, We Save Lives, and Zippo.

Zubi Advertising, Miami - Sr. Copywriter - 2012 - 2013

Helped create, adapt, and transcreate work for different brands within the agency.

·       Was an integral part of the team that pitched and won the Dunkin’ Donuts business.

Clients: Ford, Lincoln, Walgreens, Dunkin’ Donuts, Olive Garden, and American Airlines.

Conill Saatchi & Saatchi, LA - Jr. Copywriter > Copywriter > Sr. Copywriter - 2006 - 2012

Collaborated in the development and execution of integrated marketing campaigns for major brands such as Toyota and T-Mobile.

Clients: T-Mobile, Toyota, and Argentina New Cinema.